ScienceDaily for July 23, 2010 reported on sensitivity to drinking by others.
Your friend walks into a bar to meet you for happy hour. He sidles up to the bar and orders a drink -- does that make you more likely to get a drink yourself? According to new findings reported in Psychological Science, a journal of the Association for Psychological Science, genetics may determine the extent to which you are influenced by social drinking cues -- signals such as advertisements, drinks placed on a bar, and seeing other people around you drinking.